Brad Smith (jesus_h_biscuit) wrote,
Brad Smith
jesus_h_biscuit

This Just Slayed Me!

Wal-Mart announced that, on January 1, 2007, it began offering customers a new discount item - Wal-Mart's own brand of wine.

The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2- $5 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at the University of Arkansas at Bentonville. She said: "But the right name is important."

Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were:
10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe it's Not Vinegar

2. Grape Expectations

1. Nasti Spumante


The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
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