Brad Smith (jesus_h_biscuit) wrote,
Brad Smith

The darlings of the blogosphere
Husband-and-wife team build a startup into a trailblazer
Source: CNN [Link]
SAN FRANCISCO, California (AP) -- Like so many other 20-somethings hoping to mine the Internet gold rush of the late 1990s, Mena Trott was thrown for a humbling loop by the dot-com bust, yet still craved stardom. Her unassuming husband, Ben, just wanted another computer programming gig in Silicon Valley's depressed job market.

The couple's odd chemistry cooked up Six Apart Ltd., a startup that has helped popularize the "blogging" craze, with millions of people worldwide maintaining online personal journals that dissect everything from politics to poultry.

The Trotts, both 27, have amplified the buzz about Web logs, or blogs, by making them easier to set up and write.

San Francisco-based Six Apart provides two widely used blogging tools -- a software publishing program, Movable Type, and a hosted service, TypePad, for people who don't want to do the technological grunt work themselves.

Boosted by the recent takeover of another blogging service called LiveJournal, Six Apart now has 7 million users, including a substantial number who pay fees that range from $4.95 per month for TypePad's bare-bones package to thousands of dollars for licensing Movable Type to install on their own servers. [More]
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